Be A Part Of The Big Boom With MLM Dream Maker!….Franchises vs “The People’s” Franchise.


Network Marketing was never meant to be easy or a free ride. Just like any business you must be prepared to invest time and dollars. Too many people ‘assume’ that the Network Marketing company should pay for your conference expenses and that is simply not the case. YOU would not expect if you bought a Cibo Coffee shop franchise that the Franchisor would pay for your education on how to run the cafe, industry trends, give you free stock to give to your customers to try or your annual holidays.

Investing, as a distributor, into a Network Marketing company is only similar to “traditional business’  in the way that YOU buy it, You own it.  This is where the similarities end.  How ever, even these similarities are vast. For example, Network Marketing / Home Based Business start up costs are less than your pizza and pay TV movie night in, where as your little cafe option may set you back somewhere around a quarter of a million dollars!

Perhaps it is the fact that the start up cost of a Network Marketing business are so minimal that people do not appreciate their investment, nor do they take the business opportunity seriously….(*sigh*)…wasted opportunities…..there is nothing worse.

Are you getting my point?….Keep reading…

Our Australian National conference was held in Melbourne, Victoria a couple of weeks ago. Distributors and guests arrived full of enthusiasm and departed full of motivation and confirmation, yet again, that they had made the best life decision of their life in this moment.

Kali Holmes and Randy Ray Jeunesse Global

Kali Holmes with Randy Ray, founder of Jeunesse Global and fellow team mate Damian Rowe.

FACT: Gone are the days of “traditional business.” (Franchising, Self Employed)

FACT: 1 in 8 homes has a “home based business.” (Network Marketing)

FACT: 70,000 people worldwide join this (Network Marketing) profession every day!

Now, lets just recap on a few comparisons on traditional and home business and why NOW is the time to JOIN a Network Marketing company for best investment on maximum return.

Kali Holmes with Lyndone Biernoff, Australia's Diamond and top income earner in the industry and Scott Lewis (right) Jeunesse Global's Chief Visionary Officer at the Australia National Conference in Melbourne 2013.

Kali Holmes with Lyndon Biernoff, Australia's Diamond and top income earner in the industry and Scott Lewis (right) Jeunesse Global's Chief Visionary Officer at the Australia National Conference in Melbourne 2013.

Excerpts from “The People’s Franchise” by John Milton Fogg
In the 1960’s franchises were considered a scam. Congress was even trying to outlaw them. Today franchises are responsible for more than forty percent of all the retail goods and services we buy and sell in the United States alone – over one trillion dollars!

About one third of all franchises fail, another third break even and one third makes a profit. Franchise fees range between $1000 to $500,000 or more. Then you have to pay for the building, equipment, initial inventory, etc. – all of which can run into the millions. Plus most franchise companies take a percentage of your sales, not just profits, but sales as their royalty commission.

There is a way to have the LOW TO NO RISK BENEFITS of a proven, DUPLICATABLE BUSINESS system like franchising and still enjoy the RICH REWARDS of a ground floor opportunity.
The next best thing is the “PEOPLES FRANCHISE”…..”NETWORK MARKETING!”
NETWORK MARKETING has taken franchising and has made some remarkable improvements to it. Such as:

* Low capital investment – little to no risk.
* The benefits and tax advantages of a home-based business, one of the last forms of tax relief available.
* No employees – you are in control. You are the CEO of your own business. Unlike most entrepreneurs, your business does not own you! You are truly in control of your work – and your life.
* More choices. Anyone who is a network marketer is a volunteer. You don’t “have to” do anything. You are free to work the days and hours you want, where you want, doing what you want and you are free to choose the people with whom you work. There’s none of the all-consuming demands of a seven-day-work-week and a 15-hour-a-day retail operation.
* You’re in business for yourself but never by yourself. Lots of support to help you succeed.
* No franchise fee to pay to the company, no huge start-up or overhead costs, no restrictions on marketing territory – you can travel the world and take your business with you.
* You have the ability to offer the opportunity to build a successful business to others in partnership with you! It is not only wonderful to have your dreams come true but it is really special to be able to help others achieve their dreams.
* You get to leverage your time, talent and energy by earning commissions from sales made by those you introduce the business to who decide to join you. You earn income from the efforts of others: in time, tens, hundreds, even thousands of others.
* It works so well because you don’t have to be some high-performance sales superstar. It’s based on a lot of people doing a little bit each.

Network Marketing is not a get quick rich scheme, a pyramid scheme or an easy ride. It requires a bit of time and effort if you really want to make some extraordinary income. Look at it like this, generally if an opportunity is too good to be true, it usually is.

Beware Of The Dream Stealers


They continue to pop up throughout life. Most likely they are the friends and family in your own back yard with the best intentions for you, so they say, all the while they encourage you to give up before you begin. They appear in positions of concern, jealousy, fear, and their own lack of self worth.

Recently a friend of mine vulnerably shared with me, his fresh experiences in his new world of network marketing. I connected to everything he said because I was once where he was and hating it. To tell you the truth I learned very quickly to deal with confrontations of this manner with a smile and empathy because the reality that these people reside in is tough. They lack self worth and with this comes a negative outlook on the world around them, as they see it.

Dream stealers may first pounce on you in your early years, before you hit your teens. When you are at that cute age that you just start to express your creative mind and imagine what you “might like to be when you grow up.”

I recall a dream stealer stomping on every single one of my dreams whilst growing up. I never knew that there was a title for these people back then. I simply viewed the situation involving my D.S. (Dream Stealer) being as though they were “concerned” for my best interests and wanting the best for me in life, which no doubt they DID. As years passed, I discovered that this “concerned” appearance was actually a “false” appearance and what was really being revealed by the D.S. back then was THEIR “lack of self worth” and also THEIR “fears.”

Whilst we are growing up, we are generally bound and conditioned by the walls of our family home and the authorities in it. During this time you are not expected to map out your dreams alone, so naturally you are given direction from those people within this place of comfort we call home. Generally, you should be able to place immense trust in those people, being your family, as up until that point in your life, family (in one form or another) are naturally who you turn to, without thinking, for guidance in mapping out your very first dreams and how to reach them.

Bear in mind D.S. are in actual fact negative people and people that really don’t have any goals or know what to do with their life. Never try to confront a D.S. because they are not yet aware that you are in a state of awareness beyond theirs. Simply move on whilst encouraging them to follow their dreams because they are the people that need it most.

I have, at various points in my life, been without direction or goals and when I reflect back over those periods it is apparent that I was also surrounded by the same kind of people.

My business mentor, Aaron Byerlee, said to me once: “Choose your friends wisely and qualify your business leads before enrolling them into your team, for if you are a 10/10 as a leader, you will attract 8’s and 9’s, if you are a 6/10 as a leader then you will attract 4’s and 5’s” and so on.

Stop for a moment to quickly think about the following. The first names and situations that pop into your mind are generally correct.

1.      “Who the five people you spend your time most with are.”

2.      “Do you ever walk away from any of them with a heavy heart from listening to them talk utter nonsense and petty drama’s?

These thoughts were provoked by one of my favourite mentors, Jim Rohn.



Relationships dramatically influence our decision making, self esteem, thought process and lifestyle choices. It is always the ones closest to us, naturally because we trust them that can sometimes deter us from our dream path the most. As I mentioned earlier in this blog, it is because of their own fears and lack of self worth which prevent them from focusing on turning their own dreams into a reality and intentionally OR unintentionally crushing yours.

Walk away from the 97% crowd. Don’t use their excuses. Take charge of your own life. Jim Rohn

MY current DREAMS are to continuously work on self development techniques which assist me in becoming the grandest version of who I am, to better be able to understand and help other people from a place of compassion and love. You can never be motivated in this life by money alone, therefore I am committed to working within my global business helping others to realize their dreams and gain financial independence, via residual income which in turn will provide them with more time and freedom allowing better quality of life to share with loved ones and help others to do the same.

Alongside my Network Marketing Business I aim to connect with philanthropists to learn how together we can make the greatest difference to the people of the world and through what means.


Please share your dreams below after reading a few tips on KEEPING SAFE from DREAM STEALERS.

  1. Your dreams are goals; write them down as you would any goal. Short term and long term. Give yourself a time frame and be realistic.
  2. Vision board. This has cut out pictures, words; inspiration stuck to it and is visible to you, preferably on a wall, that you see every day which will remind you why you are going to make YOUR DREAMS a reality inside your realistic time frame.
  3. Do not share your dreams with negative people or those that talk garbage and leave you feeling heavy hearted. Remember, the dream stealers are on their own path too, so do not judge, instead accept that is where they are at in overcoming self doubts and fears. Do not let their lack of vision tarnish yours (dreams).
  4. Share your successes but not your failures. Failure is 100% going to happen if you are to be successful. You simply will not learn if you do not fail. By sharing a failure with a dream stealer will only validate their opinion of what you are doing.
  5. Find 3 people that you respect and admire who influence you and others positively in the community or as a leader and have achieved their dreams or are where you will eventually be. Make your self known to them and set up an accountability arrangement with them. Let them know that each week for one hour you would like to check in with them either face to face or on the phone (each of these 3 mentors) to discuss your progress and your next strategy in becoming a step closer to reaching your dreams.
  6. Next watch your dreams unfold before your eyes.

Inspiration Station Has Me Intrigued…WHAT INSPIRES YOU?


Network Marketing is the most rewarding business on the planet. I meet amazing people every day who inspire me with their stories and adversities overcome. I am always giving energy to others and in turn receiving energy. That energy can be either positive or negative, mind you. Always repel the negative my dears, right back where it came from, realize it, but do not absorb it via thought, let it go immediately. Network Marketing has a certain kind of energetic formula that works, and you can apply throughout your life generally too.

“Match Energy With Energy.”

After my recent visit to a few things hit home for me. We all NEED inspiration to put ideas into motion and keep us on track with our goals. Without inspiration we are destined for dooms day and that aint no place to play! I have had a little less inspiration recently than I would have normally liked and most times I am fast to jump on that mental space and change it.

Feeling perplexed and overwhelmed with life’s adversities recently, I was challenged with a business decision and made up in my mind that I “could not do it.” (This is one of those times where you tap into one of your energetic “inspiration resources” for a top up. Hence why I say you need several inspiration avenues to call on as they won’t all be suitable for various adverse situations that you will be faced with though time.) I notified my business mentor/partner and his reply was “Yes you could.”  I had it already so firmly engrained in my mind’s eye that I was not going to do what I had set out to do. I opted the easy route out. My excuse was that my problems were being bigger than my opportunity on this occasion and therefore admitted self defeat. I also decided I was happy with that decision because it was my truth and I accepted full responsibility for that outcome.

My mentor on the other hand was not done with that decision and thankfully I chose well when I picked him because he pushed me beyond where I thought I could travel on this occasion. He assured me that he would support me if I only follow through. I agreed thinking that his call was reasonable and I could not argue. Mr Mentor pointed out to me that I should have chosen the hardest decision and feel confident that I could outsmart the habits that are governing the direction in my life. In doing this I would be actively changing my future and reaching my full potential rather than riding life’s insane circular merry go round.

What was the outcome from all of this learning? Well Mr Mentor then asked me what my solution was.

“If you are not focusing on a solution then you’re focusing on the problem.”

My simple solution to my inspiration block came whilst reading this time. Tony Robins is a great motivator and I tap into his resources frequently. From his recent article I learned that one must defy adversity and do what you believe is right in spite of your fear. Demand more from yourself that others would expect and live by the power of sincere and selfless contribution.

“When challenged, remember to whole heartedly embrace your power from within. Courage is infectious and incurable.” Mr Mentor.

Weight training energises me also, and in-turn delivers me loads of inspiration. Maybe exercise works for you, maybe it does not. Find what does work for you and tap into that as soon as you have that inkling you’re in need of inspiration. As long as I am energised, I am inspired. If I feel a bit flat in my day, I often reshuffle my work load; head off to the gym, recharge the endorphins and I’m then good to go.

Some people might find a walk on the beach, turning up some base and beats or even a short jog around the block or walking the family pet. Then there are the less healthy options such as (I have been a culprit here too  …yes…) a cup of coffee and a cookie. Whatever or where ever it is that brings about your creative burst, it 110% MUST recharge you. I have discovered that when I feel good within myself I am the most creative and my inspiration flows freely. It is critical to have that connection to something (or a few things) external that you know you can tap into for some inspiration energy when your stores are running low.

Bottom line… nothing comes free in this world. There is a price on everything. TIME MANAGEMENT is paramount. The saying “we have all the time in the world” is ridiculous. We don’t. For starters, time is just comparative to measure ones events through life’s experience. However to most efficiently utilize this life for the higher purpose of why we are really here, to be able to “achieve” and make “dreams reality”, we need to use “time” to give goals a “time frame.”  This ensures completion of goals and therefore the celebration of fulfillment. Find your inspiration and run with it!

“Respect the urgency of time…Change is harder as time goes by.”

Connection VS Competition …. Life Is A Beautiful Struggle.


Competition VS Connection

Network Marketing teaches me something new with every interaction and at every meeting. Adelaide may be a sleepy little town, but the people certainly are not. One woman in particular who I met with last night at my 10pm business meeting certainly is not asleep. This very wise business woman opened my eyes clearer than day……

“I only have myself to compete with in this life.” That’s it! There is no one else, just me for me and for you, just you….KH

Competition should only ever be within. Competing with another is just as toxic as jealousy and envy. It is for the wrong reason and leaves a bitter taste in ones mouth.

Confident women don’t need to compete with others and they always get what they want. Why? How? Because they are sure of themselves and the direction they are heading.

Whilst sipping on an espresso martini and with hard to contain enthusiasm, discussing our next exciting business plan, my girlfriend and I “connected”. There was no “competition,” just connection. There is a massive difference between connecting with someone with intent to help them and meeting with someone for what YOU can gain personally with no interest of the other, this I refer to as competing before you even begin your venture.  There are always going to be insecurities amongst social circles within people and these insecurities need to be addressed empathetically and carefully.

“I realize that part of what I do here is to help women find their own inner strength and belief in themselves as I have had to do in my journey of life which has been anything but plain sailing!” ……Kali Holmes

As much as like attracts like, confidence and charisma attracts the opposite as well because this is how we learn what we are and what we are not. Confident people will attract others who are confident and connect but confident people will also attract insecure people who remind them they are confident and to teach those that are insecure to believe in themselves and how to become confident.

“Embrace the struggle. For it is the struggle that makes you stronger, the changes make you wiser and you find that happiness happens in its own way through personal growth.” ….KH

The only healthy form of competition is on the sporting field. Some may say that a little competition amongst friends is healthy and pushes you to work harder, I disagree. I know and firmly believe that friends encourage and motivate, they do not compete. This is not to say you will never have a friend who does not try to compete with you, and, you will absolutely feel and know when this happens and you need to realize that this is their learning and the universe is complementing your strength and showing you your strength through the other person’s competitive streak.


“The competition part of life is actually to do with your own internal strength. Having the strength to compete against yourself is the hardest competition you are ever faced with in life, and the most rewarding when conquered.” …..Kali Holmes.

Social Media … bitching is the new black


Social Media is the only place in the world where bitching is totally cool. People don’t want to hear about what you’ve got to say about someone else. Regardless if you think its acceptable or not, it is.

In saying that, lets talk about someone else.

On a recent trip to Sydney I caught up with a dear friend of mine who is a film producer and we were talking about the painful and never ending upkeep of social media sites. He told me to download a few apps to keep it tidy and then mentioned what the successful tweeters and face bitcher’s are doing to gain followers and friends. 70% of what you talk about should be about someone else and 30% about you. That’s it! When talking about yourself, this should only be about your experience in relation to the person or trend you are referring too. NOT what you had for lunch or the fact that you can’t sleep or the baby just ate dog food. No one cares!! They want to know who you love, who you hate and how current affairs have affected you.

I put this strategy to the test last weekend and on my Facebook page. My topic was my girlfriends UTI that she had at the time, how we self diagnosed it, how we self medicated it and what we did about it. Instant comments and PM’s came flooding in. It really works. A big tick to you Mr Film Maker for that hot tip.

That same film maker pal of mine’s example to his 70/30 rule was about a tweet he made on twitter. His re-tweets were high simply because he tweeted about a recent heatwave in Sydney and how cool he was keeping in front of the air conditioning. The money maker was his reference to the Australian bush fire news at the time and how we have nothing to whinge about whilst in the comfort of our home (that most had lost in the fires) and keeping cool in air conditioning. People connected, felt empathy and re tweeted and passed comments.

Understand? Good. Try it and let me know in comments below who you bitched about and what others said.



Does failing health destroy your passion?

Passion is that strong feeling or emotion that you have towards something that you desire intensely. Imagine your Doctor informed you today of a life threatening illness leaving you with only months to live. What immediate and drastic changes you would make in your life NOW? Who are the family and friends you would chose to spend your remaining moments of life with? What DREAMS would you chose to fulfill if you could make a wish and have them come true?

“If passion drives you let reason hold the reins.” – Benjamin Frankin

You cannot put a price on health. I say this with ‘passion’ and gratitude for my excellent well being today after having experienced an unfortunate set of circumstances through life surrounding ill health leaving me bed ridden, even hospitalised. Failing health will do one of two things to you. It will either send you into a turmoil of victimisation and self pity or be an energetic awakening from which dreams are realised. Fortunate are you if life grants you such generous learning’s and you live to tell…..

“Circumstances are unpredictable, sometimes unavoidable, but one thing in life is certain, that being YOUR unique passion, and NO ONE can ever steel that from you.” – Kali Holmes

This years Australia Day Address guest speaker clearly addressed my previous quote. Australian athlete, Kurt Fearnly, three times paralymic’s champion, was born without the lower portion of his spine, none the less, he still grew up playing back yard football and conquered crawling along the Great Wall of China.

Known as the Marathon Man of wheelchair sports, he is a true world champion holding the following titles:

•    43 marathons. 31 wins. Ten additional podium finishes.
•    Marathon wins in 10 countries on five continents.
•    Three-time Paralympian. Nine medals. Three Gold
•    Six-time World Champion
•    2007 and 2009 Laureus World Sports Award Finalist
•    Commonwealth Athlete of the Year with a Disability
•    2009 NSW Young Australian of the Year

Kurt Fearnly is a living example that failing health does NOT destroy your PASSION.

Perfect health and a lack of motivation counteracts good health. Awareness of your truths and values will promote conscious living that inevitably guides you to your passion from which motivation stems naturally. Motivation is what drives your passion into creation mode.

Don’t be afraid to live consciously and passionately, for when you do, you radiate energy throughout the universe which when felt inspires others to do the same.

“Find your source for passion and know your wall for energy.” – anonymous

Simple two step goal process…Begin with the end in mind…

Kali Holmes goals2013 is well and truly in motion! Have you set your goals and mapped out how to get there yet? If you haven’t don’t panic, its never too late to get started. High achievers, business people and professional athletes always set goals to stay focused on their purpose. Goals remind you where you are going and how to get there.

Honestly, I only just finished mine and whilst completing these, I reviewed and made adjustments to my 5 year plan, 10 year plan, life plan, family plans and my mission and vision statements. All these plans are equally important as they flow on from one to the other in turn creating your bigger picture….your dreams, your destiny.


“If you fail to plan you plan to fail.”


Keep it simple. I initiated the process by first reflecting on the previous year, 2012. I ascertained why some targets were not met and how easily others were achieved simply because I was laser focused and 100% committed. 2013 is the year to be surgical, laser focused and absolutely not be tempted by the fruits of another. I am extremely willing to make small sacrifices today for a happier tomorrow. I would rather give up something I love now than instant gratification and delayed ramifications.


“What are you willing to give up in order to achieve your desires?”


My golden rule of creation is to “begin with the end in mind.” How? By visualisation. This is a very powerful tool which I use invariably to reach all my goals.  Your visualisation of the end result should be crystal clear in your mind. Actually visualise yourself in the dream job, owning your dream family home, seeing your children healthy and happy, seeing yourself having your desired physique. The end result is always in my minds eye before even commencing on the path to reach the destination as this always brings me what my heart desires. Visualisation acts as a catalyst in the creative process of your thoughts that will manifest your dreams into your reality.


“All thoughts are creative. What you think, you create.”


So, how do you document your goals clearly and precisely? With time lines and targets that will ensure your goals are realistic and achievable.

Two step goal setting process….

Step one: Begin your yearly forecast by writing down exactly what you would like to achieve by the end of 2013.

Step two: For each point on your list, write in point form the small steps you will take to achieve that and tick them off as you conclude each step. Be specific and measurable by including a start and finish date. I always take it one step further just to set it in concrete and include the time of day in which I will execute my plan.

Write up each plan (yearly forecast, NOW goals, 5 year, 10 year, life) on a separate document following the two step process outlined above. Simple.

Staying focused on the present moment is what few of us really do but is an essential element in achieving those small day to day steps which will ultimately take you to your destination.

Sticking to your time lines will ultimately determine you arriving at your target on time every time. In life there are no excuses, only priorities. Be up for the challenge of change and live your dreams.

Remember that life is to be enjoyed along the way, so be sure to have incentives and reward yourself at each point.

Communication Is Depositing A Part Of Yourself In Another Person.



Kali Holmes communication

Take advantage of every opportunity to practice your communication skills so that when important occasions arise, you will have the gift, the style, the sharpness, the clarity, and the emotions to affect other people - Jim Rohn


Network marketing is straight out communication. You must learn excellent communication skills and never stop communicating, be it through our body language, listening, the way we talk, how we present down to the clothes we wear. It is completely natural as humans to judge others, when rather we need to learn to accept and understand. It is when we fail to speak up when we feel misunderstood or don’t ask questions when we are uncertain that disaster most often strikes and we experience what is called “communication breakdown.”

Have you ever just feared confrontation in your family or work place environment so much that you let things bottle up, stew inside and suppress your feelings for the fear of being judged or confronted on the defense of the person who you are in adversity with? Are you that person that just says yes and agrees with everything and everyone for the sake of not having to enter a discussion in which you may find yourself admitting your wrongs? The two worst things you can do are not confronting the situation bothering you, and, always agreeing and saying yes when you really want to say no. The general reason most people don’t communicate how the really feel is due to  their fear of something. Fear is simply put: False Evidence Appearing Real. It is true, that most times, what we do not know makes us feel uncomfortable and no one likes to be made to feel silly or a joke of by voicing their opinion for what they already reservations towards. Therefore most people just decide to retract into their shell or go with the flow as an unconscious protective mechanism.  It is incredibly liberating to communicate assertively and confront adversity than saying  nothing at all in which anger and resentment will inevitably manifest.

“Speak when you are angry and you will make the best speech that you will ever regret.” – Dr Laurence J Peter

Confrontation is not always pleasant, but it need not be unsettling either. I have found MLM, at times, to be extremely confronting (life in general as well) on so many levels. In the MLM industry, we are dealing with people everyday who have their ‘life’ aside from their business partnership with us. You need to be able to communicate and relate to all types of people from all walks of life and understand we are not all same and we all have personal issues occurring that may affect our ability to perform. There may have a couple of people in your down line who are those super charged double diamonds in the making whom you get along fabulously with and then out of nowhere adversity strikes. You don’t see eye to eye and you have a fall out. Are you going to let that adverse situation destroy your relationship and be stubborn, not listen or get frustrated because you feel they’re not building the business as fast and passionately as you are? Or are you going to look at the bigger picture, realise that curve balls are going to come flying at incredible speeds, unexpectedly constantly throughout life, and then take this in your stride to communicate well and resolve the disagreement? Adversity is a part of life that shapes us and forces us to grow. As we grow, we change, as we change we become better leaders and stronger communicators. The majority of the population fear change because it is CONFRONTING, it forces us outside of our comfort zone and until you make change your second nature, is very unsettling.

Successful network marketers are constantly in change and practicing effective communication, every single day. How one learns to effectively communicate is first by being honest with oneself  about your feelings and then compassionately delivering your thoughts from a place where you are not blaming, accusing or judging the other, simply speaking always from how YOU feel and how YOU were AFFECTED when “such and such occurred”. Starting today, to be an effective communicator by being compassionate towards others, step into their shoes and really listen to what is on their mind with the intention to resolve things in one way or another. It is far better to over communicate than to under communicate and leave negative energy lurking in your life.

“The way we communicate with ourselves and with others ultimately determines the quality of our lives.” – Anthony Robbins

Communication is the KEY to a massive business in network marketing, the sooner you understand this, learn compassion and accept people instead of judging them, the sooner you will enjoy your life of freedom that this business so generously provides.

ITR (in the raw) … how it all began, the chase for THAT “Perfect” Image….

Kali Holmes


“When your vision is powerful enough, everything else falls into place: how
you live your life, your workouts, what friends you choose to hang out with,
how you eat, what you do for fun. Vision is purpose, and when your purpose
is clear so are your life choices. Vision creates faith and faith creates
willpower. With faith there is no anxiety, no doubt – just absolute
confidence.” – Arnold Schwarzenegger




The vicious circle of attaining that “perfect image” all began, for me, when I was in Primary School at age 12.  I remember it clearly.  Two girlfriends and I were talking about fitness and we all decided that I was the fattest since I did not participate in gymnastics and that was that.  There was no way I was at all even fat and neither were they, but being judgemental as humans are, we point out that someone is always more beautiful, someone always has less body fat and we remind ourselves that we can always do better.  Society will always be critical of this.

At that point I connected with another girl who was a fitness freak.  (Yes, fitness freak at age 12 – go figure..) We went out and bought our first mini trampoline from the sports store (Rowe and Jarman – if you are from Adelaide  you may remember this store…a very long time ago! lol), caught the bus home (do you realise that a mini tramp in a box is heavier and almost taller than a 12year old girl…so just take a second to imagine the commitment already!) and began bouncing away after dark and jogging or cycling during the day.  We wrote out fitness plans and analysed each and every body part and limb then came the eating plans (unhealthy mind you) and calculated every calorie and ounce of fat consumed – having no idea that this was not the key to the ultimate strong womanly physique we desired.


Before long I thought stuff food, I’m over it, why eat at all if this is what makes you fat?!  So I began throwing out my recess and lunch at school and skipping breakfast.  I hated dinner time as we always sat down as a family and I had no choice but to eat or I would not be allowed to leave the dinner table.  Where I could I would feed it to the dog or pretend to need to use the toilet, excuse myself, grab a mouthful and flush it away.  At school I would eat an apple a day thinking that was overdoing it so after school I would do some tramp work, followed by a run and then sit ups and stretches.

 “You, yourself, as much as anybody in the entire universe, deserve your love and affection.” – Buddah

My parents suspected something was bothering me and my mum tricked me into going to the doctors with her.  I had the full height/weight check over and was found to be 14% below ideal body weight.  To have anorexia you have to be 15% below body weight.  I thought the doctor was lying and couldn’t believe my mum would assume such a thing and in denial stormed off wondering what all the fuss was about, after all, I was just trying to lose weight and attain the “perfect image posted across magazines.”  The doctor explained I must eat from the five food groups.  I thought this was a joke.  On weekends my mum would make my lunch (one and a half sandwhiches to be exact) and I would insist on eating outside and either feed it to the dog or hurl it over the neighbours fence.  I lost count how many bowls of cereal, salad sandwhiches and pork chops flew over there.

“When you look in the mirror, you have to see yourself as you are – and as
you want to be as well. You have to see in your mind’s eye the masses of
muscle you will be creating, the powerful physique that is in your future.
Focusing on such images gives your mind and body a clear-cut, a well-defined
goal to strive for.” – Arnold Schwarzenegger 

Kali Holmes

My turning point was a gruelling 7yrs later (age 18) when I met Duncan Maxwell, my very first personal trainer and gave kick boxing a go, loved it bought a 6ft bag, some gloves and figured I was on a home run….almost.  (It was a great stress relief and I just imagined that the bag was the doctor who lied to my mum and caused all this!!!!)  Soon I became a member at a gym near my house and started weight training with Duncan as my PT.  I moved to Sydney a few months after that and met my next personal trainer John in 2000, a close friend to this day.  He trained me hard and made me eat!!  I even started taking protein powder! My biggest fear of taking protein powder was that I thought I was going to grow massive muscles, bulk up and turn into a man!  Impossible.  However, it is funny how now I take anything recommended or formulated specifically for men and still haven’t yet attained the muscle mass I would ultimately choose to have!


John made it clear to me not to waste his time and show my seriousness and pushed me to start reading about muscle growth and learn about eating to gain tone and shape.  This meant eating smaller meals more frequently throughout the day.  I finally found my release and discovered that weight training was going to help me to obtain the physique I had been chasing all these years.  Duncan and then John who worked with me and still does encourage me had such an impact on me and I can’t thank them enough to this day.  I continued on my new found fix and eight years later, January 2007, I was working on set a film in Sydney and met my next inspiration and personal trainer, IFFB judge and true legend, Nathan Page.

Resolve to be thyself: and know, that he who finds himself, loses his misery.” – Matthew Arnold

Nathan suggested that I take my training to the next level and consider competing in figure.  It is sometimes good to have a reason for or motivation to train. This option came to me at a time in my life after I had stopped training hard for months and had only begun dabbling in weights again with out worrying about diet, so I was not making any gains and lost a lot of muscle in fact.  Training in 2006 had been irregular due to a trauma early that year that rocked me mentally, physically and emotionally.  On a downward spiral praying that the only way was up, I saw training for figure as a new focus and a way to build up my confidence and create a strong body and strong mind again.  My biggest fear was that I wouldn’t make enough gains to compete and that my trauma could interfere with my training.  The complete opposite happened.  I became stronger, harder, more determined to train harder and eat cleaner and never, never, never gave up.  Through my brother (another fitness guru) I contacted Nick Jones and worked with the Gen-tec team at the fitness expo that year and flooded myself with information.  I went as a spectator to the IFBB Australasian comps that year and met body building legend Chris Cormier who I trained with and discussed ‘the fosho lifestlye’ choice while he was in Sydney too.  However it was Nathan Page who helped me at that point to eliminate fears and overcome insecurities about my training goals.


The style of training I learnt with Nathan Page was larger sets and higher repetitions and lower weight.  That helped me at a time to produce sculpted muscles, not necessarily mass.  I previously trained hard and heavy with the intention of gaining mass and still found it hard to make gains.  During the time I trained with Nathan Page I made the most quality gains in all my training history.  That year, 2007, I decided to enter in the INBA sports model competition in Sydney and won third place. Without Nathan’s encouragement and ongoing support during that time I would not have a lot of the knowledge and determination that I have today.  For this I am for ever grateful.

  “In each of us are places where we have never gone. Only by pressing the limits do you ever find them.” – Dr. Joyce Brothers

A good trainer is not only motivating and encouraging but educating.  Your trainer should listen to what it is you  want to improve on and put  together a program targeting those areas.  On commencing any body transformation, you will have to  make some sacrifices and today I am at a time  again to get serious. My motivation is for overall  mental and physical strength. Some personal downfalls in the last couple of years were my excuse for my training distraction, but in acknowledging that, this was the push I needed to get back on track.


Being back in Adelaide for the last 2 years and just 5 weeks fresh into my new body formation, I am training 6 times a week with Duncan Maxwell (my dear friend from the beginning and very first ever personal trainer, yes, the original sin) at his private and massive gym in a very cool and modern environment called The Energy Clinic. Training is for life, it IS a “lifestyle” choice and I am still not where I believe my ultimate is but definitely on the right road.


I am blessed to have such  an inspiring trainer in Duncan who believes in my training goals and pushes me positively to achieve them week after week.

He is teaching  me, all over again and that is OK, because it is the fact that I am in the gym daily, picking up weights and eating the right foods, resting and obtaining results. What I have noticed in this last 5 weeks is consistency is the key. Duncan continues to push me and listen to my concerns and work with me.

  “The Law of Belief says that you do not necessarily believe what you see, but you see what you have already decided to believe.”

Every period of my training history over the years with different trainers has been different and tailored to suit my body at that time. My point in sharing all this is so that you understand that you need to be open to change, try new things and see what works for you as we are all different and our bodies change through the years as we age too, so never get stuck in your comfort zone, thinking  that doing the same thing year in and out will do, because it won’t.


Whilst in Sydney I used to train 4 days a week with weights and do 20min of high intensity interval training or a soft sand jog from Dee Why Beach to Long Reef and back followed by a swim on other days.  I kept cardio to the minimum because due to my body type  it turns catabolic if I as much look at a treadmill let alone get on one!!   I have long limbs and it has taken consistency, discipline and stuck to a very strict diet of 6-7 meals a day to achieve my goals.

My nutritionist is, has and always will be my brother Bradley. (Also a personal trainer, on the side to his usual day job and non-competitive body builder and professional cyclist) He has also been my long distance trainer for years and has helped me to achieve a solid foundation and understanding of muscle building.  He has a wealth of knowledge also, from reading, trying and testing, as is the only way to discover what works for you.  What works for one may not work for another.  There is no quick fix.

“Discipline comes from the joy of looking forward to achieving the goal you have learned to picture so clearly in your mind and consistently hammering
away, rep by rep, set by set, workout by workout.” – Arnold Schwarzenegger  

Kali Holmes

Firstly I would like to point out that I hate the word ‘diet’, it makes me cringe. It is a nasty word which makes me think of all the fads out there that mislead me on a dangerous and disastrous path of self hate.  I like to replace the word ‘diet’ with meal planning.  Over the years I had tried the zone diet, the high carb diet, the atkins diet, the liver cleansing diet, fruit and veg diets and many more I made up myself.


One of my favourite “diets” I tried and tested a few years back was advised from Bradley, at a time I was looking for something different, sick of everything and food in general. The anabolic, which is a high fat, high protein, low carb diet.  This went against the grain of everything I had learnt so it was mentally challenging to unleash and let go (most body builders struggle with the fact that they do not know it all and are unteachable – if it was easy, everyone would be doing it I guess!) to make progress with a new concept.  I thought eating fat would make me fat.  However, after reading the book “The ANABOLIC diet” written by Mauro DiPasquale, I understood this was not the case and had all relevant health checks prior to commencement.


The idea of the anabolic diet is to use fat for energy instead of carbs whilst building muscle.  The Anabolic Diet maximises the production and utilization of the Big 3 growth producers – testosterone, growth hormone and insulin, naturally.  Realising after a while that I was needing a little more bulk for energy I decided to refine my diet a little more.  I started to eat 3 high carb/high protein meals in the first half of the day and the last 3 meals were high fat/high protein.  High fats as in nuts, olive oil, fish oil.

“There is one quality which one must possess to win, and that is definiteness of purpose, the knowledge of what one wants, and a burning
desire to possess it.” – Napoleon Hill  

Bradley introduced me to a computer program , which to this day is about as important as oxygen is to me, called “Calorie King.” This helps me configure targets so that I have all my calories calculated each meal each day and know exactly what I am consuming at every meal to build muscle.  It pays to note down what you eat so you can look back and change things around if you are not reaching your goals.  Organisation is the key to eating correctly too.  Every Monday do 1week worth of shopping – meat, tuna, veg, cottage cheese, nuts, oils, eggs, rice, oats, frozen berries etc.  It then takes me an hour and a half to prepare the following weeks meals.  The only things I pre-cook are: 2kg of chicken – boiled and I pan fry 1kg of lean beef.  Once cool I cut and weigh the meat into 100g portions, put in freezer bags and put it in the freezer.  I then boil brown rice, white rice, and 2 dozen eggs.  This leaves the rest of the weeks preparation minimal and easy.  Each night I take out three portions of meat make up meals for the next day.


Weight training has taken me to another level mentally, physically and spiritually.  I understand the equal importance of training efficiently in the gym, organised meal planning, and rest to gain results.  Advice to women out there fearing bulking up.  It is impossible unless you take drugs.  You will be able to sculpt and retain your femininity if you choose to.  Find yourself a good trainer and be consistent.  Discipline and consistency is the key…


What keeps me going is that I know every time  I walk into the gym and train followed by eating and resting correctly I will only look and feel better week to week.

 Kali Holmes


The rhythm of the body

The melody of the mind

Creates the harmony of the soul.

Hong Kong Anti Ageing Evolution

Kali Holmes Hong Kong Evolution

Direct sales allows me to travel the world and experience life as I “work”. (If you can call it that.) Third anniversary celebrations for Jeunesse in Hong Kong were a massive success with some 5000 people from across the globe who came together to share the anti ageing company that has the secrets to eternal youth and a business model to match its prime time products. The feeling of being in the same space at the same time as the world’s leading scientists and doctors in anti ageing revealing the latest in stem cell technology advancements and our product of the year, Pro Pectin which helps to reduce the effects of radiation from chemotherapy for cancer patients was indescribable. All I know is that we at Jeunesse are in the right place at the right time with the right products and a savvy financial rewards plan to benefit anyone’s lifestyle. It all comes back down to what energy you put in, you get out.
Although I did not make it out socialising, drinking, carrying on til the wee hours of the morning with my colleagues, I did maintain my strict exercise regime and meal plan as I work towards my fitness goals it is critical that I do not skip a meal or workout. The mornings that I didn’t get all the work out in, I would be back in the gym at 930pm til close making sure I finished my program and the commitment I made to myself and my personal trainer, Duncan Maxwell of The Energy Clinic. It takes a lot of courage to not be a leaf in the wind and go with the flow, have a back bone and do what is right for you and ’ll tell you now, I feel amazing this week because of the balance in my life last week and achieving everything I set out to do.
While in Hong Kong for my 4 days of youth enhancement education, I also squeezed in 2 gorgeous photo shoots and a couple of castings with international model agents. Sightseeing and shopping had to be pushed aside this trip as I had a laser focus and targets to meet. Mission accomplished and was not swayed by the main stream. However in saying that, for me, I will go back to Hong Kong one day. For some, their belief may be that this was their trip of a life time and may never return, I on the other hand, know that whatever I desire I will have and achieve, so to scope out the best bars and shops this time was no big deal….especially when shopping online is so convenient these days and obscene amounts of alcohol is a setback in my bigger picture.

Kali Holmes

Hong Kong Anti Ageing Evolution

The universe will challenge you to see how big your desire is, how strong your passion is and how much you are willing to give up in order to obtain what you are chasing, therefore you need to always begin with the end in mind. The purpose of my trip was to increase my business tenfold at the very least, with the experience of travelling with my super star team who I am so so proud of. Network Marketing is the most rewarding business on so many levels, I am so fortunate to have the top income earners in my field globally as my mentors and leaders in Australia as my business partners. Emboldened by my success to this date within Jeunesse, I can’t help but share with others the freedom and quality of life that comes with Network Marketing.